Visibility & Acquisition

Local SEO, built on the five factors Google actually claims.

There's a patent describing how local businesses get scored for the map pack. It names five factors, and every single one happens off your website. That's why our local work looks different from most agencies'. Less posting. More earning.

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The five factors, and why most local budgets miss them.

The patent scores what it calls location prominence, and it says explicitly that the score is independent of the search query and independent of distance. It is built from the authoritative document that defines your business, how many documents refer to you, your single highest-scoring referring document, how many documents carry reviews of you, and how many documents mention you.

Read that list and notice what is not on it. Not your page titles. Not your keyword density. Not how often you post to your Google profile. Four of the five are earned off-site, which makes local work closer to PR than to technical SEO.

So we score you and your three closest competitors on all five, find the one factor that is actually holding you back, and work that. Usually it is not the one people expect. Most businesses we audit are already ahead on links and behind on reviews.

What's Included

Everything, done for you.

✓Make one source authoritative: your listing, your site, and your key profiles agreeing exactly
✓Citation corrections executed as one coordinated batch, not a trickle, then verified
✓Grow the documents that refer to you, real citations and real directories
✓Earn one strong placement a quarter, because this factor is a maximum and one good one beats fifty weak ones
✓Build reviews across platforms, because the claim counts documents carrying reviews, not just your star rating
✓Earn mentions through press, sponsorships, and associations, no link required
✓A market eligibility check before we quote, so you know whether prominence work can even reach that town
✓Monthly scorecard showing your five factors against the businesses ranking above you

One System

Local is a prominence problem, not a page problem.

The map pack is won off your website, in the documents that refer to you, review you, and mention you. That is why local runs alongside reputation, content, and PR rather than as an isolated checklist. We work the one factor holding you back, then the next.

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Scout, Waggle's market intelligence engine

Questions

Straight answers.

What don't you do?+

Daily profile posts sold as a ranking tactic, bulk citation blasts, and schema sold as a ranking factor. None of them appear in the claim, and we are not going to bill you for activity that looks like progress. Schema still gets shipped properly for rich-result eligibility, we just describe it honestly.

Why does my competitor outrank me when I have more links?+

Usually reviews. The claim counts documents carrying reviews of your business as a separate factor from documents referring to you, so being reviewed in five places can outweigh a stack of links. It is the most common gap we find.

Can you get me into a town I'm not physically in?+

Often no, and we will tell you before you pay. The same claim scores businesses inside the searched area on prominence and businesses outside it on distance alone. If you have no real presence there, prominence work will not put you in that town's map pack. We run that check before we quote.

How long does local take?+

Citation and listing corrections land within the first 45 days. Reviews and mentions compound over the engagement. We report the five factors monthly so you can see movement before the rankings follow.

The Full System