Visibility & Acquisition

Before we touch your ads, we fix what's costing you money.

Google adds a risk premium to your bid when your conversion data is incomplete. You pay more per click for the same position. So the first thing we do isn't creative. It's arithmetic.

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The gap between what Google reports and what you actually got.

We take what Google says it delivered last month and compare it to how many real leads are actually in your CRM. Those two numbers are almost never the same. We have seen accounts reporting a hundred conversions against sixty-two real leads, which means every performance decision was being made against a cost per lead that was 60% better than reality.

That gap is not just a reporting problem. The bidding system is pricing in its own uncertainty about whether your clicks turn into anything, so incomplete data costs you on every auction. Fixing it lowers your cost before we improve a single ad.

Then we build properly, and we do not switch on automated bidding until the tracking is clean. Asking the system to optimize toward noise, while it charges you a premium for the privilege, is the most expensive habit in paid search.

What's Included

Everything, done for you.

✓A tracking reconciliation before launch: platform-reported conversions against real CRM leads, line by line
✓Every lead path tested and verified to record exactly once, phone, form, chat, and walk-in
✓Exact and phrase match first, because broad match expansion is score-discounted by design
✓Offline conversion import from your CRM, so bidding optimizes toward customers rather than form fills
✓A brand campaign always, defending your name and feeding a signal that helps organic too
✓Search terms reviewed weekly, the highest-return recurring task in any account
✓Automated bidding only after the tracking is clean, never before
✓Ad spend billed direct to the platform, never marked up

Where we run it.

Google Ads

Search and Performance Max, show up the moment someone's already looking for what you do.

Facebook & Instagram (Meta)

The highest-intent channel for most local businesses. Feed, Stories, and Reels working together.

TikTok Ads

Where it fits the audience, strong for visual, consumer-facing services.

LinkedIn Ads

B2B-leaning services and higher-ticket work where the buyer researches first.

Microsoft Ads

Often the cheapest clicks in the account, same intent as Google, less competition.

One System

Ads without operations is a leaky bucket.

Paid traffic works when it runs into a fast site, an answered phone, and a clean booking path. That's why we fix operations first and run every channel, SEO, reviews, automation, as one system. Ads amplify a working funnel; they can't rescue a broken one.

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Scout, Waggle's market intelligence engine

Questions

Straight answers.

Why start with tracking instead of ads?+

Because incomplete conversion data costs you money on every auction before anyone writes a headline. We reconcile what the platform reports against the leads actually in your CRM. Those numbers are almost never the same, and every optimization decision you have made was based on the wrong one.

Why won't you turn on Smart Bidding right away?+

Automated bidding optimizes toward whatever you tell it a conversion is. If the tracking is double counting, missing calls, or counting unqualified form fills, you are paying a premium to be optimized toward noise. We clean the signal first, then hand it to the machine.

Do you mark up ad spend?+

No. Spend is billed directly to the platform in your own account, which you own. We are paid for management, not for how much you spend.

Which platforms do you run?+

Google, Meta, TikTok, LinkedIn, and Microsoft, chosen by where your buyers actually are rather than by what we like running. Most local service businesses start with Google and Meta.

The Full System